My two labs just love running in the mud and my yellow lab is especially a “dirt dog”. I had to give baths outside as there was no way of getting their mud clad bodies in the house and into the tub. The shampoo lathered up even with the hose water and the dirt on their fur. Did a great job and left them clean and soft. Good price too!

My Doberman was scratching a lot. I tried a couple other shampoos but this one does the trick. First I was giving him a bath with this every two weeks for a bit. Now I’m back to once a month. Still going well

My dog suffers from allergies and barely has any hair left. Her skin is very sensitive since she doesn’t have much hair. This shampoo is soothing and does not irritate her skin. The scent is light but does the trick.

This stuff is great! It has a good soapy lather and smells amazing!! The scent lasts for a while too. My pup had bad dandruff and this stuff helped moisturize his skin!

My dog was itching like crazy with other shampoos this one is great for sensitive skin pups. She hasn’t itched once and it’s been all day. Also, doesn’t smell like that nasty typical dog shampoo smell it’s very mild. The oatmeal in it is what helps with the itching.

I had to jump on here and review this shampoo because I just got finished giving my three large dogs a bath with it. I was impressed by the amount of lather. It seemed like I used less shampoo than other products, simply because it lathered up so nicely. It has a nice, clean oatmeal scent - NOT overpowering like they just stepped out of an oatmeal factory. And wow, the price is right! I have tried numerous dog shampoos throughout the years, but I won't try anymore.

When we picked up our rescue dog, he smelled great. The people who housed him for a couple of nights had given him a bath. I called them back to ask what they used because so many pet shampoos don’t last. This one does. Our dog loves a bath (or the extra attention he gets while getting a bath), and we like that he smells good for several days after the bath.

I’m not sure about the smell or the ingredient list, but my dog sure does look a lot better after using this shampoo and the fur is softer than ever